Using hashtags, also known as the pound sign (#), is a way to create and collect like-minded communication or influence. The little tic-tac-toe looking symbols are used regularly by millions of social media users to turn phrases and words into searchable links. A hashtag is used to unite posts about specific topics and collect those who want to participate in the meaningful conversations wherever they are in the world.
Hashtags are effective. They can be traced back to 2007, to resident of San Diego, California who started appending all his posts with the #sandiegofire. It was intended to inform people worldwide about the ongoing wildfires in the area at the time. His ability to gather people in unity and curiosity was quickly noted by communication and marketing experts.
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