It was “complete serendipity,” says Alexis Holland, that led her into the Life Coaching program at SWIHA. She feels that she is just beginning to kick off her coaching career through her business called Harmonious Holistics. She has been working with a small amount of clients for the past year and a half.
She loves asking her clients ‘high mileage’ questions, or deep questions that get them to find the answers they had no idea they were searching for. “It’s all about the questions you ask… and in order to ask the right question, you must listen to your client first.”
Alexis shared with me that her niche market are women in corporate America who are just beginning to seek a more fulfilling way of living. For example, they don’t quite understand the difference between organic and GMO; they don’t really know how to cook, but they want to learn. They eat out most of the time because they are so busy. Most of them are sick of the party lifestyle that lacks depth and meaningful connection, and they most importantly want to prevent the health problems they witnessed their parents go through or other loved ones in their families. Many are ready to embrace a healthier lifestyle and are excited to lose some weight and engage in a better way of living surrounded by good people. “I have found that the more you define who “he or she” is, the larger your audience becomes.”
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