SWIHA Blog

As we return from the Fourth of July holiday, words like “freedom” and “independence” clearly ring true as privileges we enjoy as Americans. However, these two words also have greater significance— they describe what it is to be an independent entrepreneur.

The brave souls who create businesses are called entrepreneurs, and according to Entrepreneur Magazine, they have the "capacity and willingness to develop, organize and manage a business venture, along with its risks, in order to make a profit".  In my opinion, there are four important words that need to be added to the definition, and they are, “who are brave enough.”

As a longtime entrepreneur and life coaching expert, I choose to define entrepreneurs as  “passionate people who are brave enough to trust themselves to develop, organize and manage a business venture in order to make a profit by serving others as a part of their life purpose!”  

When building a sustainable business as a holistic practitioner--be it through life coaching, massage therapy, or any other modality--what others think of us IS our business, especially when what they say is ABOUT our business. Word of mouth, or viva voce, can make or break a business or a practitioner’s private practice. Viva voce is a Latin phrase that means “the living voice.” With today’s digital media platforms—such as Yelp, Facebook, and Google+—there is sudden room for the world to publish exactly what they think about your business… quickly and often without recourse! Once a “bad” review is registered, it is nearly impossible to reverse the rating that shows up on your business' page.

Naturally, we want to do all we can to create positive word-of-mouth to help grow our private practices and holistic businesses. For guidance on this matter, we can turn to the wisdom in Don Miguel Ruiz’s most famous book, The Four Agreements, which has sold around 5.2 million copies in the U.S and has been translated into 38 languages.

Kelly St. Claire was looking for something more in her life prior to becoming a Holistic Wellness Practitioner at Southwest Institute of Healing Arts. Her story, her words:

I had wanted to raise the level of excellence in my life and finally break-through in my business. There were so many missing pieces that I needed to find and I was on a search. I was online in one of my discussion groups and someone mentioned SWIHA and becoming certified in different forms of coaching.  I heard it, and filed that away. I eventually ended up searching online for continuing education in the areas I was passionate about, and SWIHA was one of the first results.

I was at a point in my life where nothing was working.  Old things no longer fit the same way, and new things felt out of reach. I felt so stuck and stagnant in body and whole life, yet I do have the kind of spirit that will never give up... Most of the coaching and holistic nutrition certification programs were not in my budget at the time, however I decided to talk to admissions at SWIHA and was pleasantly surprised at how easy, accessible and smooth the process was. They also seemed invested in my success… Support… I’d been craving that kind of support. 

The sudden death of Janet Ellis’ only sister in 1998 brought her to her knees and was the catalyst that ultimately brought her to Southwest Institute of Healing Arts (SWIHA). “When I am emerging from a crisis, my usual response is to embark on some learning journey. In December 2006, I was completing what I thought would be my last semester at ASU.  I had earned a bachelor’s degree in Family and Human Development and a minor in Psychology and Gender Studies. I then decided that I wanted to apply to their Marriage & Family Therapy program,” said Janet.

For over 15 years, Joy Carter was a master’s level social worker and wanted to be able to have a business of her own. “At the time, I wasn't sure what I wanted my next career move to be, so I started to work with a life coach. During the sessions, it became clear that life coaching would be a great fit for me, as I would be able to be a holistic entrepreneur and continue to help others. “

About five years ago, Jonathan Siesel was struggling as a new resident of Arizona. He moved out here to be closer to his mom and to create a new life. His mom was actually working at SWIHA at the time, so naturally, he found himself roaming the campus quite a bit. Jonathan recounts his magical story of how he began his transformational SWIHA journey with us below:

One day, K.C. Miller saw me hanging out and approached me and said, "I See You." On the spot, she offered me an opportunity to take the Life Coaching program, and help me become the person we both knew I could become. Gratefully and humbly, I accepted her offer, and chose to take the Life Coaching program as my first class at SWIHA.

Gabriela Milan was always fascinated with psychology and the human mind, yet she knew that her passion didn’t lie in simply studying conventional psychology. She suffered through twelve years of depression and was suicidal. She knew that she had to make a shift in her life. “I hired a life coach and discovered the amazing benefits of holistic healing through coaching. I looked for a school with this type of program, yet none of them felt right until I found SWIHA - I just knew I was home!”

In 2010, Gisele Marasca was at major turning point in her life. “I had to close my graphic design and publishing company (mostly due to the 2008 economic crisis) and file for bankruptcy. I lost my home in the process and had to practically start from scratch.” She got a temporary job at the U.S. Census Bureau, and went through a phase where she was feeling lost and confused about her next steps. “At a certain point, I realized that I needed to reinvent myself.” During her years as a graphic designer and publisher, she worked on the side as an energy healer. “I felt that the challenges I had gone through were a sign from the Universe that it was time to change my course, and find my true path. I decided that my 'on the side' work was going to become my main career and life path.”

It was at this point that she began researching schools all over the country for a degree in energy healing and other holistic practices. “I was attracted by the AOS degree in Holistic Health Care that SWIHA offered. I was also intrigued by the fact that its very rich curriculum included hypnotherapy and life coaching.” The fact that SWIHA offered online programs and is accredited by the U.S. Department of Education sealed the deal for her!

Durga believes that she was a born healer and has been helping people since childhood, yet she wanted the training and proper tools, so she enrolled in the Life Coaching program at SWIHA. One of the most valuable things she learned during her program was to accept herself as she was. Perhaps the better relationship she formed with herself is why she attracts clients who are working on the present relationships in their lives such as parents, siblings, spouses, and the self.

To other potential students or ones in the program already, she urges you to “listen to your heart and believe in yourself. Everyone is unique with your own style, and there are people out there waiting for you and your style of coaching.” What keeps Durga passionate about coaching is the need for more life coaches. “There is nothing like seeing a smile of relief on your client’s face because they have let go of something that they have been bound to for so long.”

It was “complete serendipity,” says Alexis Holland, that led her into the Life Coaching program at SWIHA. She feels that she is just beginning to kick off her coaching career through her business called Harmonious Holistics. She has been working with a small amount of clients for the past year and a half.

She loves asking her clients ‘high mileage’ questions, or deep questions that get them to find the answers they had no idea they were searching for. “It’s all about the questions you ask… and in order to ask the right question, you must listen to your client first.”

Alexis shared with me that her niche market are women in corporate America who are just beginning to seek a more fulfilling way of living. For example, they don’t quite understand the difference between organic and GMO; they don’t really know how to cook, but they want to learn. They eat out most of the time because they are so busy. Most of them are sick of the party lifestyle that lacks depth and meaningful connection, and they most importantly want to prevent the health problems they witnessed their parents go through or other loved ones in their families. Many are ready to embrace a healthier lifestyle and are excited to lose some weight and engage in a better way of living surrounded by good people. “I have found that the more you define who “he or she” is, the larger your audience becomes.”