SWIHA Blog

The meaning of spirituality has evolved and expanded over time, and various meanings can be found alongside each other. What does spirituality mean in the modern world? Modern Spirituality centers on the deepest values and meanings by which people live. This idea often embraces the idea of an inner path enabling a person to discover the essence of his or her being. This is exactly what Great Graduate Sophia Duhon was searching for before her time at Southwest Institute of Healing Arts. Sophia explains, “Before SWIHA, I felt a bit lost in terms of what my life purpose was, and how I wanted to go about educating myself, helping others, and raising the vibration of my spiritual self. My interest in non-denominational spirituality is what led me to SWIHA, as well as my desire to bring accessible Spirituality to everyone and anyone interested in the wisdom of the soul!”

Welcome to Social Media 101! Where we will dive into Social Media Marketing and how to do it right for your holistic business needs. Social media marketing is a value-creating process. It involves identifying opportunities for leveraging social interactivity among consumers in social media environments with fast-paced flows of information.

Social media is ever-changing and changing fast! You have to keep up in order to reap all the benefits it offers. There are many advantages and disadvantages to social media in marketing, so read more to become a social media disrupter in your industry!

At Southwest Institute of Healing Arts, you will often hear talk of “callings” and “signs from Spirit”. Amber Peitzmeier, a Mind Body Wellness Practitioner graduate, has quite the story about how persistent these nudges from the Universe are!

“I started getting ads about SWIHA. I kept ignoring them. I kept telling Facebook they were irrelevant to me. I kept scrolling by,” Amber recalls, “No matter what I did, the ads were still there.”

Do you dream of pursuing your passion for mind-body-spirit wellness and turning it into a profitable opportunity? At Southwest Institute of Healing Arts, we not only teach holistic modalities such as yoga, life coaching, herbalism and hypnotherapy -- we graduate entrepreneurs! We are ready to help you define what your success looks like, and provide you with the building blocks to reach it.

“I have always had a passion for mind-body health,” McCall Brown tells us, “I found myself studying and talking about it to friends and family all of the time, so I thought: ‘why don't I become a coach and help others find greater health and happiness?’”

McCall brings that level of self-actualization and merges it with her knowledge of Guided Imagery, Holistic Nutrition and spiritual psychology to help clients step in to their best self through her business, Beautifully Balanced by McCall! She has fully embraced the title of Intuitive Mind Body Wellness and Emotion Code Practitioner.

Just as necessity is the mother of invention, uncertainty can be the catalyst for entrepreneurship. A study conducted in 2009 by the Ewing Marion Kauffman foundation revealed that a staggering 57% of Fortune 500 companies were founded during periods of economic hardship. Out of the 2008 downturn, we saw companies like Uber, Pinterest and Groupon form, flourish and become regularly-used services.

“The best time to be an entrepreneur is when everyone is running for the exits,” Eric Reis, author of the best-selling book The Lean Startup, said in a recent interview with CNBC.

At first glance, marketing emails seem simple and maybe even a little outdated (Gasp!). However, the majority of consumers actually prefer to communicate with brands and businesses via email, especially in the “discovery” phase of their journey. It’s never been more crucial to develop a strategy for your campaigns or you may hear crickets--or worse--unwillingly end up in your prospective clients' & clients’ spam folder!

Before we break down a few examples of an effective marketing email, there are a few basic rules to follow:

Marketing your small business on social media is necessary in this day and age. The world has three and a half billion active social media users and that number is growing each year by two hundred million. That is an abundance of potential clients to reach, influence and offer your services to!  However, you can’t just post and hope for the best. Today, we’ll take a look at marketing your wellness business effectively on the largest social media platform, Facebook.

By far the most popular option for small business marketing online, Facebook is currently dominating the social media scene with 2,375 billion user profiles.

You’ve got your skills, your business name, your offerings outlined and your ideal client in mind. Many people get to this stage and think: Now what?  Today, we’ll be looking at ways to create a powerful brand identity to attract right-fit clients, help you stand out and create consistency within your marketing materials.

What is a Brand Identity?

A brand identity is a combination of elements within your marketing materials that serve to make you instantly recognizable. Your audience will naturally connect your brand identity with your products and/or services which increases loyalty and recognition. Getting clear on what your brand identity is helps you to appear consistent, professional and trustworthy.

LinkedIn is a social media platform utilized by companies, recruiters, and potential clients to network, search for and hire professionals with the specific skill set they desire.  The site acts as a digital resume which can be kept in real-time by sharing status updates, recent projects and giving and receiving recommendations. It is especially important if you are looking to offer your services in a corporate environment.

• 260 million users log on to LinkedIn each month.
• 61 million LinkedIn users are senior level influencers.
• 11 million millennials in decision-making positions have a LinkedIn.
• LinkedIn is the #1 platform for Business-to-Business marketing.