SWIHA Blog

As my husband and I journeyed to Breckenridge, Colorado, for an early birthday getaway, the annual upcoming in-service training that I am scheduled to give for the Licensed Massage Therapists (LMTs) that work in the SWIHA Healing Arts Clinic was very much on my mind. In fact, so much so, little nagging  ‘yeah but’ thoughts were floating around in my mind...thoughts like: “Do I really have anything to offer our LMTs after all these years,” “Am I getting too old to teach our amazing practicing therapists anything new,” and “Who do I think I am to be the one serving as the presenter?”

When building a sustainable business as a holistic practitioner--be it through life coaching, massage therapy, or any other modality--what others think of us IS our business, especially when what they say is ABOUT our business. Word of mouth, or viva voce, can make or break a business or a practitioner’s private practice. Viva voce is a Latin phrase that means “the living voice.” With today’s digital media platforms—such as Yelp, Facebook, and Google+—there is sudden room for the world to publish exactly what they think about your business… quickly and often without recourse! Once a “bad” review is registered, it is nearly impossible to reverse the rating that shows up on your business' page.

Naturally, we want to do all we can to create positive word-of-mouth to help grow our private practices and holistic businesses. For guidance on this matter, we can turn to the wisdom in Don Miguel Ruiz’s most famous book, The Four Agreements, which has sold around 5.2 million copies in the U.S and has been translated into 38 languages.

Before attending SWIHA, Deborah Brown was a professional college student in Maryland, a Community Health and Wellness Facilitator, and a Minister. After going through what she refers to as a “Damascus experience,” she felt a calling to seek something bigger— the pursuit of the “missing piece” keeping her from delivering her gifts to the public. 

While Deborah had served as an entrepreneur in various shapes and forms for most of her adult life, the business journey had not always been completely satisfying for her. She had always had SWIHA in her sights, originally in the form of the Natural Aesthetics program at SWINA; however, Spirit had other plans for her and led her to the Mind Body Transformational Psychology Degree Program at SWIHA, where she would learn how to serve as a holistic healer and entrepreneur. “The Mind Body Transformational Psychology Degree called out to my Spirit because it had the components to feed me and fine tune my life's work in Ministry, Health and Wellness, Spirituality, and Entrepreneurship, as well as foster my leadership qualities,” says Deborah. 

Hannah Roen was in need of significant healing. Over the course of 9 years, she was suffering from two brain tumors, a liver tumor, severe acid reflux, pancreatitis, ovarian and breast cysts, pleurisy, and some other emotional conditions as well.

At the time, Hannah was living in Puerto Rico and suffering with serious health conditions when she met a holistic healer who taught at Southwest Institute of Healing Arts in Tempe, Arizona. He spoke to her of the self-healing power of Ancient Chinese Medicine and a specific technique called Tui Na. The term Tui Na (pronounced "twee naw”)—which literally means "pinch and pull”—refers to a wide range of Ancient Chinese Five Element Medicine, therapeutic massage, and body work. Tui Na is not generally used for pleasure and relaxation; rather, it serves as a treatment to address specific patterns of disharmony in the body.

If you’ve ever found yourself suddenly moved to tears in yoga class, you’re not alone. The sensation can be a little alarming if you’re not used to crying at the gym, however, rest assured that it’s a sign of good things happening. Our bodies tend to hold onto a lot of tension that’s both physical and emotional at its root. Just like our shoulders can tighten up when we’re hunched over the keyboard day after day, our hips can tighten up from emotional stress as well. Certain yoga poses unleash the tension and suddenly make you feel something that you haven’t felt in a while.

When you’re holding a yoga pose you’re often attempting to balance as well as stay strong and support your own body weight. (Our egos fight pretty hard to avoid being the person who topples over onto their mat.) These moves are using a variety of muscles at once, require concentrated breath, and also physically stretch us in new ways.

In 2015, Gena Hailey and her family were going to the doctor a lot for colds, to the point where they were spending a lot of money on co-pays and prescription drugs. Most of the time, the treatments didn’t even work. She had been doing internet searches on home remedies, and now and then, she would accidentally come across articles that mentioned holistic healing. She admitted that at the time, she wasn’t even sure what holistic meant. She ended up seeing an ad for the Southwest Institute of Healing Arts (SWIHA). “I was like (imagine a soft, high-pitched voice), ‘What is this magic they speak of?’ Ha! Within that next week I had researched the school, the programs they offered, and spoke to an Admissions Coach - and I was absolutely ecstatic to enroll in the Mind-Body Wellness Practitioner program with a focus on Urban Farming & Conscious Living, and begin the journey that would eventually teach me that ‘magic’ and end up a #GreatGraduate.”

The IMDHA, or International Medical & Dental Hypnosis Association, has a local chapter at SWIHA (Southwest Institute of Healing Arts), where they meet monthly and discuss different hypnosis techniques and ways to expand their profession as hypnotherapists. One evening in 2015, the group was viewing a video, “Free the Mind”. It was discussing meditation, mindfulness, and PTSD. As they watched, we got into a great discussion on how hypnosis could be so beneficial for those struggling with PTSD, and they knew they wanted to do something more for the community. The question of the night became, “How do we get the word out?”  Hypnotherapy Program Director, Linda Bennett reflected, “In traditional SWIHA fashion, we asked, ‘Imagine if….???’” And thus, the idea for an event took shape. Members of the chapter worked together to bring about the event last November, and this year they are gearing up to do the same.

Let's start with the “SAD” facts of our Standard American Diet and lifestyle. The effects of the Standard American Diet affect us more as we age. Health studies show that obesity is becoming an epidemic in women over the age of 40. Thirty-five percent of women over 40 are obese (a body mass index of over 30) and 65% are overweight (BMI of 25-29.9). That is alarming! We live in a world of fast (fat food) and packaged (not live) food, and it is considered the norm. One minute we are inundated with commercials for unhealthy food and then the next, we’re being told about weight loss surgery being a lunch time procedure. The mixed messages are making us sick. Over the last five years, I have tried to find a solution for these mixed messages for myself and for other women over 40 who are sick of being sick. I have discovered that holistic nutrition is the solution.

In starting my own health journey, I was like many women and had no idea what my nutrition, or lack thereof, was doing to me. So I found out what is in our food and its effects on our body as we age. In our 20’s, we think we are invincible, and I was the same way. I knew I felt terrible, was sick, and overweight. However, I had no clue that I was poisoning myself with every bite. I know it sounds dramatic and even silly, however it couldn’t be more accurate. I believe strongly in holistic nutrition, shopping organic and local, and walking (moving) instead of a diet. After losing 85 pounds, being very sick, and coming out of it with my Holistic Wellness diploma, there were many things I learned and I'd like to share them with women who feel like they have no way out of their unhealthy lifestyles. I feel I have the “Beginner’s Holistic Guide”.