SWIHA Blog

Welcome to Social Media 101! Where we will dive into Social Media Marketing and how to do it right for your holistic business needs. Social media marketing is a value-creating process. It involves identifying opportunities for leveraging social interactivity among consumers in social media environments with fast-paced flows of information.

Social media is ever-changing and changing fast! You have to keep up in order to reap all the benefits it offers. There are many advantages and disadvantages to social media in marketing, so read more to become a social media disrupter in your industry!

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Topics: holistic entrepreneur, holistic business, Success, social media, Authenticity, Holistic Education, Marketing, Our Success Center, Marketing tips, Strategies, Social Platforms, Tools, Social Media Tools, Feeds, social media marketing, Social Media Strategies, Content Creation, Trends

At first glance, marketing emails seem simple and maybe even a little outdated (Gasp!). However, the majority of consumers actually prefer to communicate with brands and businesses via email, especially in the “discovery” phase of their journey. It’s never been more crucial to develop a strategy for your campaigns or you may hear crickets--or worse--unwillingly end up in your prospective clients' & clients’ spam folder!

Before we break down a few examples of an effective marketing email, there are a few basic rules to follow:

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Topics: Motivational Monday, entrepreneur, holistic business, Marketing

LinkedIn is a social media platform utilized by companies, recruiters, and potential clients to network, search for and hire professionals with the specific skill set they desire.  The site acts as a digital resume which can be kept in real-time by sharing status updates, recent projects and giving and receiving recommendations. It is especially important if you are looking to offer your services in a corporate environment.

• 260 million users log on to LinkedIn each month.
• 61 million LinkedIn users are senior level influencers.
• 11 million millennials in decision-making positions have a LinkedIn.
• LinkedIn is the #1 platform for Business-to-Business marketing.

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Topics: holistic entrepreneur, holistic business, Marketing, Wellness Business, Entrepreneur Support

For some people, the word ‘Marketing’ inspires an icky feeling: “I started my business to be a healer, not a salesperson!”

We completely understand that you embarked on your entrepreneurship journey with a mission to change lives. However...you have to be profitable as well, right?

As the old adage goes: “Work smarter. Not harder.” Especially if you’re a solopreneur, it’s important to use your energy wisely. Today, we’ll focus on just one social media platform and look at ways to make Instagram marketing fun, true-to-you and successful!

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Topics: Motivational Monday, holistic entrepreneur, holistic business, social media, Marketing