SWIHA Blog

If you’re a mother, a woman going through a divorce, or struggling with relationship problems, Life Coach Rima Desai wants you to realize that you are not alone. Growing up in India, Rima felt deprived of love and burdened with responsibility from a young age. She has experienced first-hand what it’s like to feel constantly overwhelmed, underappreciated, hopeless, depressed, and abandoned, and she knows the impact of negative self-judgement and what it can do to a person. Yet instead of letting these experiences weigh her down, Rima has instead chosen to bravely dedicate herself to giving women what she always longed for herself: a sense of being supported. “I love supporting women,” Rima shares. “Women have been historically the most ignored population of all. Our needs as women have been suppressed culturally, as well by ourselves, and we have so much judgement towards ourselves…it is unbelievable!”

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When we think about why people seek out life coaching, it might be easy to assume that they do so because they are looking to become successful. Perhaps they want to switch careers, make more money, or gain more recognition. Yet, author, life coach, and Zen Cowboy™ Alaric Hutchinson goes a step beyond that approach to coaching with one simple question: “What comes after success?”

Realizing just how few people are genuinely happy in their lives—no matter how much they have achieved professionally—was a huge breakthrough for Alaric in terms of understanding the individuals who seek out his services. “Money and success (once achieved) do not actually bring about lasting happiness or a sense of peace,” says Alaric. “Many of my clients are high performers and earners trying to figure out why they are still not satisfied in their life. The niche of people I work with all desire inner peace.”

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In 2005, Brian Zahn was feeling lost and like he had hit rock bottom, especially after an ugly divorce had left him struggling with a negative outlook on life. Internally, he knew that the problems he was experiencing were temporary and that deeper connections with people and the world awaited him, yet it wasn’t until he accepted his calling with a career in Life Coaching that he found a way to break through to a brighter perspective.

It was in his first life coaching course that Brian was blessed with one of those beautiful SWIHA “ah-ha” moments that turned his life around and began his transformation: “I realized that we are all truly ONE, wanting to be heard, acknowledged, known for something positive, to live our truth, and most importantly to be unconditionally loved.” Brian had discovered that it is possible to break through the prisons we shape for ourselves—prisons with bars made of limiting beliefs, false perceptions, and negative self-talk—and to emerge into our truest and best selves.

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