SWIHA Blog

There are many people who hear the words “alternative medicine” or “holistic wellness” and meet it with immediate skepticism. However, as recently as one hundred years ago, what we now classify at “alternative medicines” were the only medicines available.

The scientific advances during the European enlightenment brought us antibiotics, anti-inflammatories, serotonin inhibitors and other drugs, which caused decreased popularity in so-called “natural” treatments. While the advances in medicine are truly revolutionary and the solution to many previously hopeless health problems, it also brought about the belief that science would eventually cure all mental and physical disease. As a result, “natural” treatments were deemed ineffective and old fashioned in the minds of many people.

At first glance, marketing emails seem simple and maybe even a little outdated (Gasp!). However, the majority of consumers actually prefer to communicate with brands and businesses via email, especially in the “discovery” phase of their journey. It’s never been more crucial to develop a strategy for your campaigns or you may hear crickets--or worse--unwillingly end up in your prospective clients' & clients’ spam folder!

Before we break down a few examples of an effective marketing email, there are a few basic rules to follow:

Diversifying food choices is essential for keeping our gut’s microbiome healthy. When our digestion is performing optimally, our bodies can absorb the maximum amount of nutrients from the foods we consume, thereby improving the performance of all of the systems that keep us healthy!

There is also mounting evidence showing that what we eat affects physical health and mental health. A great way to keep our mind, body and spirit happy is by consuming a rainbow...in the form of a salad, of course!

This dish is able to be completely tailored to your personal preference. Read the guide below for suggestions on creating your own Rainbow Superfood Salad!

We’ve all seen the numerous water options available in stores now, touting various health benefits and promising to deliver results with regular consumption. How do they stack up to just plain, old water? And should you shell out the extra cash? Today, we look at some popular options and dive in to the science of their benefits.

Alkaline Water

Marketing your small business on social media is necessary in this day and age. The world has three and a half billion active social media users and that number is growing each year by two hundred million. That is an abundance of potential clients to reach, influence and offer your services to!  However, you can’t just post and hope for the best. Today, we’ll take a look at marketing your wellness business effectively on the largest social media platform, Facebook.

By far the most popular option for small business marketing online, Facebook is currently dominating the social media scene with 2,375 billion user profiles.

For some people, the word ‘Marketing’ inspires an icky feeling: “I started my business to be a healer, not a salesperson!”

We completely understand that you embarked on your entrepreneurship journey with a mission to change lives. However...you have to be profitable as well, right?

As the old adage goes: “Work smarter. Not harder.” Especially if you’re a solopreneur, it’s important to use your energy wisely. Today, we’ll focus on just one social media platform and look at ways to make Instagram marketing fun, true-to-you and successful!

If you were to tell someone fifty years ago that you’re going to a hypnotherapy session or a sound bath, their reaction would likely have been a mix of confusion and laughter. Holistic wellness was something for the counterculture, living on the fringe in spiritual communities and somewhat cloaked in taboo.

Today, more and more people are embracing holistic modalities

• Between 2012 and 2016, the number of Americans doing yoga increased from 20.4 million to 36 million.
• The number of U.S. consumers who adhere to a vegan diet grew from 1% to 6% between 2014 and 2017, increasing 600%.
• The global demand for essential oils was 226.9 kilotons in 2018.
• Wellness tourism is growing 12% per year, with awareness doubling from 1 in 10 people to 1 in 5 people.
• The number of spas have doubled since 2007, producing 2.6 million additional U.S jobs.
• Employment of massage therapists is expected to increase 26% from 2016 to 2026.

Superfoods are low-calorie, nutrient-dense and full of fiber foods which are high in antioxidants and help fight free radicals in your system. Many even contain essential fatty acids, like omega-3, -6, -9, and hard-to-find omega-7. While the idea of a ‘superfood’ is a modern concept, they are mostly ancient root vegetables, fruits, and even fungus and algae.

In honor of National Nutrition Month, we will be exploring some of the trending superfoods and how to incorporate them in to your diet. As an exciting bonus: all the foods on this list are vegan and gluten-free!

One of the foundational teachings of Yoga, and one that attracts many practitioners, is that it is within our power to return to inner-peace at anytime. In fact, our natural state is calm and happy, according to Yoga Sutra 1.3: United in the heart, consciousness steadies, and we abide in our true nature — joy.

Healers are highly sensitive, which is why they’re so drawn to dedicating their lives to helping others! 

However, if you’ve been spending a lot of energy focused on the healing of others, you may be pushing through warnings from your own system that something is off.

Signs that you may need to pause and do some S.O.U.L C.A.R.E include:

• Your personal to-do list is a mile long
• You haven’t been sleeping or eating well
• Your schedule is not a reflection of your priorities
• You’ve had limited alone time lately
• Your body is inexplicably ill or in pain
• Your physical space is cluttered and disorganized
• Your emotions have begun calling the shots
• You feel like you’re operating on auto-pilot