SWIHA Blog

Linda Binette’s education at Southwest Institute of Natural Aesthetics (SWINA) brought more gifts to her life than she could have ever imagined. From the moment Linda toured the SWINA campus, she was confident it was the school for her. As a branch of Southwest Institute of Healing Arts, she knew that SWINA would provide her with the holistic education she was looking for.

“I was interested in healing arts – treating the whole person: mind, body and spirit,” says Linda. “When I took my tour of the school, I was so impressed by the great energy I felt, the friendliness and professionalism of the staff, and the beautiful facility! I knew in my heart that I didn’t need to look anywhere else!”

So Linda began her Natural Aesthetics program at SWINA. In addition to hands-on aesthetics training, such as skin care, makeup and waxing, spa technologies and even holistic theory and business courses, Linda learned how to be centered and present in all that she does. One of the most important skills she gained was how to really listen to what her clients are saying, or NOT saying. “It is so fulfilling to know that I am in tune with my client’s goals, and that the client trusts me to lead them in the process,” Linda explains.

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Kiera Stroup always wanted to move to Arizona. A native New Yorker, Kiera earned her Bachelor’s degree from Manhattan College and then began a corporate I.T. career that lasted 27 years and took her to Connecticut, California, and finally Memphis, Tennessee. It was at the University of Memphis where she earned her MBA. However, Kiera still longed to live in the Grand Canyon State. In 2013, Kiera’s corporate I.T. career came to an unexpected end when the company she worked for eliminated her position. Instead of feeling sorry for herself, Kiera took it as a sign and headed for the Valley of the Sun to fearlessly pursue her dream.

Since Kiera had a longtime interest in skincare, she felt that a career change to the field of natural beauty would be a good fit for her. She found Southwest Institute of Healing Arts (SWIHA) and called to inquire about aesthetics programs. Based on Kiera’s other interest in massage, her Admission Coach suggested SWIHA’s 1000-hour Massage program, which would allow her to become dually licensed in massage and aesthetics. This specific program is unique, in that, students have the opportunity to complete part of their program at Southwest Institute of Natural Aesthetics (SWINA), SWIHA’s branch campus where the natural aesthetics programs and courses are held, located two miles south of the main campus in Tempe, Arizona.

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Great skin is often associated with youth and beauty. Gorgeous models with glowing faces adorn magazine covers. Countless ballads and romance novels wax poetically about the thrill of a lover’s touch on their skin.

Keeping our skin healthy and supple is a huge business throughout the world. A 2013 story in the Huffington Post, written by Rebecca Adams, states women in the U.S. spend $426 billion on beauty products alone. This figure does not include beauty and spa treatments such as facials, waxing, deep pore cleaning or microdermabrasion, laser treatments or photo facials.

Women in the U.S. spend $426 billion on beauty products alone.

 

Nor does the monetary figure include skin diseases and medical treatments. As the largest organ in the human body our skin (also known as epidermis or integument) has the practical purpose of protecting the underlying muscles, bones, ligaments and internal organs. It is also prone to maladies that range from acne to xerosis (abnormal dryness of the skin.)

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